Last Updated: January 5, 2026

1. Introduction

This Cookie Policy explains how Superior Lifting Specialists, Inc. (“Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://superiorliftingwi.com/ (the “Site”).

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal information.

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website. Cookies help websites function properly, remember user preferences, analyze usage, and improve user experience.

We may also use similar technologies such as:

  • Pixels
  • Tags
  • Scripts
  • Local storage

For simplicity, all such technologies are referred to as “cookies” in this Policy.

3. Types of Cookies We Use

Cookies used on this Site may fall into the following categories:

A. Strictly Necessary Cookies

These cookies are essential for the operation and security of the Site and cannot be disabled through our systems. They are typically set in response to actions such as navigating pages or setting privacy preferences.

Legal basis (GDPR): Legitimate interest

B. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering user preferences or settings.

Legal basis (GDPR): Consent (where required)

C. Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Site by collecting information such as page views, traffic sources, and usage patterns. This information is used to improve Site performance and user experience.

Legal basis (GDPR): Consent

D. Advertising or Targeting Cookies (If Applicable)

These cookies may be used to deliver relevant content or measure the effectiveness of marketing communications. If used, such cookies will only be deployed where permitted by law and subject to user consent.

Legal basis (GDPR): Consent

4. TrustArc Compliance Manager & Cookie Consent

Cookie usage on this Site is managed through TrustArc Compliance Manager, a consent management platform that enables users to control cookie preferences in accordance with applicable privacy laws, including the GDPR, ePrivacy Directive, and U.S. state privacy requirements.

Through TrustArc, users can:

  • Receive notice of cookie usage upon first visit
  • Accept or reject non-essential cookies
  • Modify cookie preferences at any time
  • Withdraw consent where processing is based on consent

The TrustArc cookie banner and preference center allow you to manage cookie settings at any time.

5. How to Manage or Withdraw Cookie Consent

You may manage or withdraw cookie consent at any time by:

  • Using the TrustArc cookie preference center, accessible via the cookie banner or Site footer
  • Adjusting browser settings to block or delete cookies (note: this may affect Site functionality)

Withdrawing consent does not affect the lawfulness of processing carried out prior to withdrawal.

6. Cookies and Personal Information

Some cookies may collect information that is considered personal data under applicable privacy laws, such as IP addresses or device identifiers. Where cookies collect personal data, such data is processed in accordance with our Privacy Policy.

7. Third-Party Cookies

We may allow third-party service providers to place cookies on the Site to support analytics, performance, compliance, or accessibility services. These third parties may include providers of analytics, hosting, security, or consent management tools.

Third-party cookies are subject to the privacy policies of the respective providers.

8. International Data Transfers

Cookies and related data may be processed or stored on servers located in the United States or other jurisdictions. Where required by law, appropriate safeguards are used to protect personal data transferred internationally.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or Site functionality. Updates will be indicated by the “Last Updated” date at the top of this Policy.

10. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact:

Superior Lifting Specialists, Inc.
4547 N 128th St
Butler, WI 53007
Phone: (414) 228-6363
Email: sal@superiorliftingspecialists.com