Last Updated: January 5, 2026

1. Purpose of This Policy

This Opt-Out & Preferences Policy explains how individuals may opt out of certain data uses, communications, and processing activities conducted by Superior Lifting Specialists, Inc. (“Company,” “we,” “us,” or “our”).

This Policy supplements our Privacy Policy and should be read together with our Cookie Policy and Accessibility Statement.

2. Opting Out of Marketing Communications

You may opt out of receiving marketing or promotional communications from us at any time.

How to Opt Out

You may opt out by:

After opting out, you may still receive non-promotional communications, such as:

  • Responses to inquiries
  • Service-related or administrative messages
  • Legal or compliance notices

3. Cookie Preferences and Online Tracking Opt-Out

We use cookies and similar technologies to support website functionality, analytics, and performance.

Cookie consent and preferences are managed through TrustArc Compliance Manager, our cookie consent management platform.

How to Manage Cookie Preferences

You may:

  • Accept or reject non-essential cookies through the TrustArc cookie banner
  • Modify or withdraw consent at any time via the TrustArc preference center (accessible through the Site footer)
  • Adjust browser settings to block or delete cookies (note that this may affect Site functionality)

Opting out of cookies does not disable strictly necessary cookies required for Site operation and security.

For more information, please review our Cookie Policy.

4. GDPR Opt-Out and Withdrawal of Consent (EEA Users)

If you are located in the European Economic Area (EEA), you have the right to:

  • Withdraw consent where processing is based on consent
  • Object to processing based on legitimate interests, subject to legal limitations
  • Request restriction of processing in certain circumstances

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Requests may be submitted to sal@superiorliftingspecialists.com.

5. U.S. and Wisconsin Residents

Wisconsin does not currently provide omnibus consumer privacy opt-out rights (such as those under the California Consumer Privacy Act). However, all users may:

  • Opt out of marketing communications
  • Request access to or correction of personal information
  • Inquire about data use practices

Requests will be evaluated and responded to in accordance with applicable law.

6. No Sale or Sharing of Personal Information

Superior Lifting Specialists, Inc. does not sell personal information and does not engage in cross-context behavioral advertising as defined under U.S. state privacy laws.

7. Processing Limitations

Opting out of certain data uses may limit our ability to:

  • Respond fully to inquiries
  • Provide requested services
  • Maintain preferred website functionality

We will notify you if an opt-out request materially affects service delivery.

8. Identity Verification

To protect your privacy and security, we may need to verify your identity before processing certain opt-out or rights requests.

9. Changes to This Policy

We may update this Opt-Out & Preferences Policy periodically. Any changes will be reflected by the “Last Updated” date at the top of this page.

10. Contact Information

For opt-out requests, preference changes, or questions about this Policy, please contact:

Superior Lifting Specialists, Inc.
4547 N 128th St
Butler, WI 53007
United States

Phone: (414) 228-6363
Email: sal@superiorliftingspecialists.com