Last Updated: January 5, 2026

1. Company Information

Superior Lifting Specialists, Inc.
4547 N 128th St
Butler, WI 53007
United States

Phone: (414) 228-6363
Fax: (262) 781-1221
Email: sal@superiorliftingspecialists.com

2. Introduction

Superior Lifting Specialists, Inc. (“Company,” “we,” “us,” or “our”) values your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information obtained through our website https://superiorliftingwi.com/ (the “Site”) and related business interactions (collectively, the “Services”).

This Privacy Policy is intended to comply with applicable United States federal and state privacy laws, Wisconsin statutes, and, where applicable, the General Data Protection Regulation (GDPR) for individuals located in the European Economic Area (“EEA”).

3. Information We Collect

A. Information You Provide Voluntarily

We may collect personal information when you:

  • Contact us by email, phone, or web form
  • Request information or services
  • Submit employment inquiries
  • Communicate with us for business purposes

This may include:

  • Name
  • Email address
  • Phone number
  • Company name and job title
  • Mailing address
  • Any information you choose to provide

B. Automatically Collected Information

When you visit the Site, we may automatically collect:

  • IP address
  • Browser type and operating system
  • Pages viewed and interactions
  • Referring URLs
  • Device identifiers
  • Cookie and tracking data

4. Cookies, Tracking Technologies, and Consent Management

We use cookies and similar tracking technologies to ensure website functionality, analyze performance, and improve user experience.

Cookie consent and preferences are managed through TrustArc Compliance Manager, a consent management platform that enables users to control the use of cookies and tracking technologies.

Through TrustArc, users may:

  • Accept or reject non-essential cookies
  • Modify cookie preferences at any time
  • Receive legally required notices regarding cookie usage

Cookies may be categorized as strictly necessary, functional, analytics, or performance cookies.

Detailed disclosures regarding cookies, categories, purposes, and retention periods are provided in our Cookie Policy, which is accessible via the Site footer or cookie banner. Users may update preferences at any time through the TrustArc preference center.

5. Legal Bases for Processing (GDPR – EEA Users)

If you are located in the EEA, we process personal data under the following lawful bases:

  • Consent
  • Performance of a contract
  • Legitimate business interests
  • Compliance with legal obligations

Non-essential cookies are processed based on explicit consent. Consent may be withdrawn at any time through TrustArc.

6. How We Use Personal Information

We use personal information to:

  • Respond to inquiries and requests
  • Provide and maintain Services
  • Improve website functionality and performance
  • Communicate administrative or marketing information where permitted
  • Ensure security and fraud prevention
  • Comply with legal and regulatory obligations

7. Disclosure of Personal Information

We do not sell personal information.

We may disclose personal information to:

  • Service providers and contractors supporting business operations
  • Legal authorities when required by law
  • Professional advisors (legal, accounting, IT)
  • Successors in the event of a merger, acquisition, or asset sale

All third parties are contractually obligated to protect personal data.

8. Wisconsin-Specific Privacy and Data Security Disclosures

A. Wisconsin Data Breach Notification

In accordance with Wisconsin Statute § 134.98, we will notify affected individuals without unreasonable delay if a security breach involving personal information occurs.

Notifications may include:

  • Description of the incident
  • Types of information involved
  • Steps taken to mitigate harm
  • Contact information for assistance

Where required, we will also notify Wisconsin consumer reporting agencies and the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP).

B. Wisconsin Consumer Protection Compliance

We operate in compliance with Wisconsin consumer protection laws and do not engage in unfair, deceptive, or misleading data practices.

9. Accessibility Commitment and AudioEye

We are committed to providing a website that is accessible to all users, including individuals with disabilities. Our accessibility efforts align with applicable standards, including the Web Content Accessibility Guidelines (WCAG).

We utilize AudioEye, a third-party digital accessibility service, to:

  • Monitor and assess accessibility
  • Identify and remediate accessibility barriers
  • Provide assistive technology enhancements

AudioEye may collect limited technical information necessary to support accessibility features. Such information is processed solely for accessibility purposes and in accordance with applicable privacy laws.

Additional accessibility details are provided in our Accessibility Statement, available via the Site footer.

10. International Data Transfers

Personal information may be processed or stored in the United States or other jurisdictions. For EEA users, appropriate safeguards—such as contractual data protection commitments—are used where required to protect personal data.

11. Your Privacy Rights

A. EEA / GDPR Rights

If you are located in the EEA, you have the right to:

  • Access personal data
  • Correct inaccuracies
  • Request deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

B. U.S. and Wisconsin Residents

While Wisconsin does not provide omnibus consumer privacy rights, users may request access to or correction of personal information by contacting us.

Requests should be submitted to sal@superiorliftingspecialists.com.

12. Data Retention

We retain personal information only as long as reasonably necessary to fulfill business purposes, comply with legal obligations, and resolve disputes.

13. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed to be completely secure.

14. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

15. Children’s Privacy

Our Services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children.

16. Relationship to Other Policies

This Privacy Policy should be read in conjunction with:

  • Our Cookie Policy
  • Our Accessibility Statement

In the event of a conflict, this Privacy Policy governs personal data processing.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Last Updated” date reflects the most recent revision.

18. Contact Information

For questions, concerns, or privacy requests, contact:

Superior Lifting Specialists, Inc.
4547 N 128th St
Butler, WI 53007
Phone: (414) 228-6363
Email: sal@superiorliftingspecialists.com